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Most strawberries are shipped before ripe stage to prevent demage during transportation. However, one of the most special feature is that this strawberry is harvested at dawn, and are transported right at the stage where it can withstand such demage. By the time the destination is reached, the strawberries have perfect ripened. This strawberry is shipped with emphasis on ripeness in order to bring out the full flavour and sweetness in it. It is balance in sweetness with soft texture, juicy pulp and rich fragrance

It turn, such process is able to bring out the full flavor and sweetness of the strawberries and they also have a higher leverl of Vitamin C and water content compared to the rest.